Product studio · São Paulo
alema.io is an independent product design studio. It builds AI products for smart glasses and brings the same method to companies that want to launch the next one.
Products
alema.io products start from a real problem of the founder and are tested on real hardware before any promise is made.
Every app shares one language: green on black only, nothing that blocks your view.
Rokid Glasses
Memory for smart glasses.
Rokid Glasses · Rokid Nexus plugin
WhatsApp on your glasses.
Rokid Glasses
Look at a QR code and you are done.
Ideas in development, from phone to glasses, open to anyone who wants to follow along.
Clients
Health, insurance and telecom: sectors where an interface mistake is expensive.
A hub with more than 80 Porto products and services got a cart and checkout. On the first purchase, eligible customers apply for the Porto Bank card without leaving the cart and pay for the purchase with a discount, on the first statement.
One standard for the social (chosen) name across Porto's forms, screens and documents, for customers and brokers, using Brazil's Decree 8.727/2016 as the reference.
Porto's toll and parking tag, built with ConectCar, had become a funnel for the credit card. Designing the main flow was easy. The work was giving every exit from it a decent path.
The back office operations use to look up policies and claims, with every detail of a policy in a side panel.
People who buy a TIM plan get EXA insurance against financial losses after phone theft or robbery included. The journey takes them from an SMS to active insurance in a few steps.
Telemedicine with digital prescriptions connected to the government validator and drug-interaction checks. In the same period, the UX of an AI that reads echocardiograms from a photo.
One system for ambulance crews, nurses and doctors, on phone, tablet and web, so the team looks at the patient instead of the form.
A design system for four educational institutions, with tokens that switch the brand without rebuilding components.
An insurance super app, installments and a heuristic review of the customer portal.
References available on request.
Method
Marcus defines the problem, designs and validates. AI agents research, prototype and build in parallel, which shortens each cycle.
Accessibility (WCAG) comes in at the start, not the end. VisualContext is being built with an audio-only mode from the start.
Certified in Human-AI Experience (HAX), with privacy on by default: sensitive data stays with the user.
Work with alema.io
| Format | For | How it works |
|---|---|---|
| Project | Companies with a defined problem | Fixed scope, directly with alema.io. From research to a working prototype. |
| Embedded | Teams and consultancies that need a senior, specialist or lead designer | Marcus joins your team for a period, as a senior, a specialist or leading design, hired directly or through a consultancy. |
| AI and wearables sprint | Anyone who wants to test an idea before investing | One to two weeks to validate an AI or smart-glasses idea with a prototype that works. |
São Paulo, remote or hybrid. Service in Portuguese, English and German.
Founder
Human Interface Engineer · founder of alema.io
Today I design for AI and smart glasses, with my own products tested on real hardware. Before that, more than 9 years in digital product, in health, insurance, telecom and e-commerce.
The foundation goes back a long way: I've been designing since 2003, across editorial, packaging and web, for brands such as L'Oréal, La Roche-Posay, Atari, Abril and Editora Globo, and I was an agency partner before founding alema.io. Back in the early days of apps, I designed the delivery app for the restaurant Spot, my first mobile product. I speak Portuguese, German and English.
